Jeryc had extensive experience in Advertising and Publishing before transitioning to the Visual Arts. Initially working in Copy and conceptualizing ad campaigns, he later ventures into writing and photography for local lifestyle publications. His decision pays off when he is chosen as the founding Editor-in-Chief of a popular international men's magazine's Philippine Edition. He eventually returns to agency life, becoming Group Creative Director of a circle of creative companies in Vietnam before finally deciding to part ways with his career comfort zones. In 2012, he starts teaching the next generation of art and design professionals through the Multimedia Arts and Visual Communication programs of the Philippines' top art and design schools. As an artist-scholar, Jeryc explores experimental and expanded processes in Photography, Drawing, and Printmaking, recently adding Generative Art to his explorations. He also enjoys connecting the dots in discourses related to mythmaking, cognitive semiotics, heroism, history, technology, and post-colonial identity.